Crisis Planning

Crisis Planning is as much about preventing an incident becoming a crisis for your business or organisation, as it is about handling the crisis expertly, when it arises.

A crisis plan is a valuable asset, and the exercise to develop and produce one, gives you the opportunity to address the robustness of your current processes and procedures.

The ‘what if’ question is something that sits at the backs of minds of many a business or Government agency leader, yet the reality is that, at some point, you will have to deal with a crisis. It may be an environmental matter, a cyber attack, a tragic accident, a sudden slump in performance, or any unexpected event. A Crisis Plan is the one thing you wished you had prepared for, if you could have your time again.

Success Story

Here’s an example of how we responded to a request to produce a Crisis Communications Plan for a global aviation client. They have 1,200 employees and work with over 2,500 airports in more than 175 countries, from the busiest and largest including Atlanta, Beijing, Dubai, Heathrow, Charles De Gaulle, Frankfurt, Istanbul, New Delhi and Changi to the fast-growing airports across Asia and Africa.

Find out more


Crisis Media Management
Crisis Media Management
Crisis Media Management

Crisis Media Masterclasses and Workshops…

We run half day interactive masterclasses, and one or two day bespoke workshops. We look at and analyse a variety of real life relevant crisis case studies, and explore the impact you can have on a crisis when you get it right, and the common mistakes to avoid.

Typically we cover the following…

Crisis Planning

  • The importance of planning and being prepared for a crisis and therefore the imperative of acting swiftly
  • How to manage crisis incidents professionally and efficiently
  • Building relationships with journalists

Crisis Media Communication

  • Understanding the rules of engagement with the media
  • How to manage the flow of information to the media
  • The impact of social media, looking at both the opportunities and threats in protecting reputation
  • How to handle hostile and persistent questioning 
  • Best way to communicate your key messages in all types of interviews including being doorstepped 

Crisis Simulations…

We run bespoke interactive crisis simulations, which we research, prepare, deliver and facilitate.

Your crisis team (which should include your senior media spokespeople) will navigate a relevant crisis scenario. They will make decisions, create communication materials including holding statements, press releases and tweets. Your team will undergo different styles of media interviews throughout the simulation.

Subsequently, we write up a report assessing your capabilities, and make clear what the next steps are including recommended improvements.