Communication Skills Success Story

Communications Skills Success Story

Here’s an example of a bespoke presentation skills workshop we produced for a hospitality company, with an ethos that focuses on product, people and personality. They are an industry recognised player, specialising across two key areas in their sector – retail and events. The personal care and attention that their people give to all their customers is paramount.

The Client Aim

  • Their aim was to create memorable experiences and unrivalled events. The team have to present one way or another in their daily work life, be this to prospective clients, customers or staff, through show rounds, direct selling, delivering hospitality, or staff training, meetings and briefings, and they wanted the attendees to leave the workshop with a new confidence in public speaking.
  • They were looking to tap into each member of the team’s individuality whilst still making sure the messaging was delivered in a consistent and professional way.

Our Response

Our response had two key elements.

  • The first element was to design a dynamic, fun and interactive programme that would appeal to a diverse range of employees, including their Operations Director, Sales and Marketing Team and Executive Chef.
    • We undertook a thorough understanding of the client’s business; we surveyed and spoke directly with all the key people as part of our preparation.
    • We analysed their current communications output to fully understand what messages needed to be refined or redeveloped.
  • The second element was the delivery of the programme.
    • We showed them how to structure presentations that engage and build rapport with audiences and how to enhance their messaging through posture, gesture and movement with plenty of practice sessions incorporated throughout. This included pairing up with colleagues to develop their message and content flow. They also worked solo and in groups from time to time.We showed them how to structure presentations that engage and build rapport with audiences and how to enhance their messaging through posture, gesture and movement with plenty of practice sessions incorporated throughout. This included pairing up with colleagues to develop their message and content flow. They also worked solo and in groups from time to time.
    • The presentation practice sessions were practical and relevant. They included…
      • Presenting a synopsis of the company’s history, growth story and immediate future.
      • How to walk and talk around specific areas of the business, showcasing what they could offer, aimed at event agency staff looking to place different styles of events.
      • Presentation on the provenance of their food.
      • How to walk and talk around specific areas of the business, showcasing what they do in the venue and how they do it, aimed at a client looking to partner with them as a catering company.
      • A presentation to customers about their food and drink products for a popular weekly supper club event.
      • Presentation to clients about a new stunning conference space which was going live a couple of weeks after the workshop.
    • We advised and helped shape the language & tone of their presentations, taking them through techniques that enabled their presentation team to be fully prepared and feel equipped to perform at their best in any context.
    • We took them through and practised techniques to manage nerves, so they could come across as confident and relaxed when speaking in front of people.
    • We practiced interactions between the speaker and the audience, so they could handle questions, contributors and any objections comfortably.

The Outcome

The team’s confidence levels and self-belief soared as a result of the workshop. Whether it was the sales team showing a client round, a chef presenting at a supper club, a manager giving a daily briefing, or a senior manager pitching for a new venue, they all fed back that they had  immediately put into action the key presenting skills and techniques learnt, helping them perform well in all these tasks.

The outcome is a team who enjoy presenting. They are more relaxed and confident, and now actively seek out presenting opportunities, rather than shying away from them, creating memorable experiences and unrivalled events for the business in the process.