‘Public opinion is no more than this: what people think that other people think.’ Alfred Austin, Poet Laureate.

Surveys – be they on issues of vital importance or profound triviality – are a seemingly endless source of intrigue: are you in or out of step with how others feel about the EU, do you hold the majority view on capital punishment or the favoured flavour of ice cream? Are your opinions reassuringly in line with others – or proudly independent? Does the rest of humanity shock you with their lack of taste and common sense, or have most other folk got it about right? Continue reading →