Rasheed began his career working for Which? and during his time there, held various positions including Press Officer, Media Trainer and Media Spokesperson. He often appears in the media on life, work and relationship issues – including appearances on BBC and ITV News programmes and is regularly quoted in The Times and The Guardian.
He is a qualified member of The Coaching Academy, trained in Neuro Linguistic Programming (NLP) and is former Co-Director of Samaritans (Central London). Rasheed is the author of Soul Trader – Putting the Heart Back into Your Business.