At last week’s inaugural Business Book Awards ceremony in Central London, Lucy McCarraher said in her welcoming speech that she had set up the awards in partnership with Thinkfest, in response to changes in the business book market: ‘Business books themselves have increased in quality as well as quantity. Overall, business authors have become more sophisticated in the way they write really good and valuable books; they have learned better how to engage their readers and take them on an enlightening journey. And these smart books have in turn stoked a real hunger in their readers. In conversations or on social media, business people are always sharing and on the lookout for the latest information and insights that peers and mentors have put into print.’
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