It’s sometimes a challenge to work out the level at which we pitch our advice. Some clients are experienced media performers who want to step up a level. Others really need the basic building blocks to help them understand the fundamentals of communications. I wonder, if we worked in customer service, we would’ve been bold enough to open proceedings with a client as august as United Airlines with the line, ‘Don’t drag your customers out of their seats, break their teeth, and leave them with a bloody nose.’ Continue reading →