JPQs (Joe Public’s Questions)

JPQs (Joe Public’s Questions)

by | Sep 19, 2015 | Communication

Former Foreign Secretary William Hague, canny political operator that he is, used to coach the then leader of the Opposition David Cameron for Prime Minister’s Questions (PMQs). The trick, Hague says, is to phrase the question so that it is unanswerable, as an...
Picture Power

Picture Power

by | Sep 8, 2015 | Communication

The memory does not like complexity. When we are coaching speakers or work- shopping crisis media management, our advice often boils down to: keep it simple. Whether it’s a speech or a statement, you often have to frame your message just as you would a picture. You...